Quality web content can boost your online presence.
The term “web content” often becomes confusing to individuals who are new to search engine optimization and online marketing in general. In most cases, the confusion stems from the question as to what consists web content. We all know that quality website content is integral in boosting your online presence and this is why it’s important that you understand the different components of web content so you can start building a good web content strategy. Here are the basic types of web content that any good website should have.
1. Home Page
The home page of your website is the first page that your visitors will see. This fact alone is enough to tell you how important your home page content is. One of the general rules in writing for the web is to put yourself in the shoes of your visitor and this is definitely something you should do when writing your home page. A visitor who enters your site is most likely looking for a product, service or information. It’s your home page’s job to clearly let the visitor know that your website has that exact product/service/information.
However, don’t get so carried away that you start using your home page to convey all your products and services–there will be other web pages for that. The home page web content should ideally contain an introduction, a summary of what you can offer and what makes you different from the competition.
2. Sales Copy
Writing sales copy for your website can be tricky. When writing this type of web content, it’s important that you highlight the benefits of your product or service. It’s often better to focus on the single best benefit and play it up in your sales copy. How do you decide which is the best benefit? Ask yourself what makes you stand out from the competition. Do you offer excellent customer service? Do you use eco-friendly products and follow a green operation? Do you donate a portion of your sales to charity? These are examples of details that should be emphasized on your sales page content.
3. About Page
Another web page that every website must have is the “About” page. Whether your company has dozens of workers or is composed solely of you, it’s important to add this page to your site. When writing web content for this page, be sure to keep it concise. Some good information to include would be years of experience, vision and goals of the company and what gives you an edge over your competitors. Including an appropriate picture of the entire team or yourself can also make readers feel more confident.
4. Frequently Asked Questions or FAQs
A page dedicated to frequently asked questions can also be helpful to your website. Not only does a FAQs page give you the chance to write more quality web content but it also helps you save time that you would otherwise spend answering the same questions from visitors. To come up with questions, use past inquiries from existing customers or ask friends and families to help you list down probable questions from visitors.
Be sure to check back for the next post on more web content basics.
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