Web Content Writing
In the last article, we tackled some of the most common components of web content – such as the home page, about page, sales page and FAQ’s page. In this article, we discuss the remaining parts of web content that many websites have in common and how to effectively write them.
1. Product Descriptions
If you are using your website to promote certain products then you will definitely need to put product descriptions on your website. If you think that product descriptions are just about telling your visitors about the features of your product then you are mistaken. Product descriptions are an important type of web content that can make or break a sale. The first thing you need to do would be to make sure that you’ve done plenty of research about your product. If possible, you should also have a customer service line where potential buyers can ask more about the product.
Part of your research should also include your target market. Knowing who your likely audiences are can help you determine the tone and style of your writing. For instance, writing product descriptions for stay-at-home moms will be different from writing for teenagers.
2. Testimonials
Testimonials are web content commonly found in many websites today. However, contrary to what many may believe, testimonials are not always good. The biggest mistake you can make regarding testimonials is to put fake testimonials on your website. Even if you hire a good writer to write fake testimonials for you, there is always something about genuine testimonials that make them different from fake ones – and your visitors probably know this difference. Instead, don’t be afraid to seek feedback from your customers. If you’ve done a good job, there is no reason why you should not get a good review.
Even if you have genuine testimonials, they still won’t work if you do not clarify who they are coming from. Even if a customer writes that you provide the best service in the industry and that your products are of excellent quality, your visitors will still likely ask: who is this customer anyway and why should I believe him/her?
What you can do is to make sure that each testimonial includes the name and profession of the customer. If the customer represents a company, be sure to include the company name. These details help establish the credibility of your customers.
3. Blog
Having a blog for your business website allows you to regularly add new web content to your site – something that both search engine spiders and human visitors love. A blog will also allow you to provide a space for your customers where they can interact with you and with each other. They can ask questions, provide answers, share success stories and more. Having a blog also lets you update your visitors about the latest news regarding your business, such as a new release of a product, an upcoming sale or other announcements.
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